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With all the online job platforms and social media we have access to nowadays, it’s easy to overlook the importance of networking. But before the digital age, networking was the lifeblood of career growth. People would meet at industry events, conferences, or even over a cup of coffee to share insights, exchange business cards, and discuss opportunities. Personal connections and word-of-mouth recommendations were often how doors were opened. While technology has changed the way we network, the power of building genuine relationships remains as vital as ever. Especially as companies may still very much look for people who are not only skilled but also well-connected.

Here’s how you can network effectively in the horticulture and Fruit & Vegetables sector:

1. Attend industry events and conferences

Trade shows and conferences are a goldmine for networking opportunities. Events like GreenTech in Amsterdam, Fruit Logistica in Berlin, and HortiContact in the Netherlands are perfect places to meet industry professionals, potential employers, and other key players. Make a point to introduce yourself, ask questions, and engage in meaningful conversations. Bring business cards, but more importantly, follow up with the people you meet after the event to nurture those new connections.

2. Join industry organisations

Being part of relevant organisations can boost your visibility in the sector. Associations like the International Society for Horticultural Science (ISHS), the Produce Marketing Association (PMA), or local grower and supplier networks are great ways to stay informed and connected. Many of these organisations also offer exclusive networking events, training, and job boards that can help accelerate your career.

3. Leverage LinkedIn

LinkedIn is a powerful tool for growing your professional network in horticulture and Fruit & Vegetables. Follow companies, industry leaders, and influencers to stay informed about the latest news and opportunities. But don’t just observe, engage! Comment on posts, share insights, and start conversations that show you’re knowledgeable and active in the field. Don’t be afraid to reach out directly to professionals whose work you admire, especially if they’re part of your target companies. Personalise your connection requests and build relationships over time by being genuinely interested in their work.

4. Attend webinars and virtual meetups

With so much digital transformation, virtual events have become a staple in the industry. Whether it’s an online panel on sustainable farming or a virtual workshop on AgTech innovations, attending these events keeps you up-to-date and gives you more chances to network without needing to travel. Make sure to participate actively in Q&A sessions and engage with fellow attendees to build new relationships.

Networking isn’t just about immediate job opportunities, it’s about planting seeds for future growth. By building a strong network of contacts, you’ll stay informed, gain insights into potential career moves, and have access to people who can vouch for your abilities when new roles open up.