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Want recruiters to find you? Start by optimising your LinkedIn profile!

 

In today’s digital-first job market, your LinkedIn profile often creates the first impression before a recruiter ever sees your CV. A well optimised profile can significantly increase your visibility, connect you with key people and help recruiters find you. Here’s how to shape your profile to attract the right attention:

1.Use industry keywords

Recruiters use specific keywords to find candidates, so include terms like “horticulture,” “fruit & vegetable production,” “sustainable agriculture,” “AgTech,” and other relevant phrases in your profile. You can add these to your headline, summary, and experience sections to make sure your profile shows up in relevant searches.

2. Craft an engaging headline and summary

Your headline is one of the first things people notice, so make it impactful. Instead of just listing your current role, use this space to reflect your expertise, such as: “Experienced Horticulture Specialist | Passionate About Sustainable AgTech and F&V Production.” In your summary, tell your story, mention your background, key skills, and what drives you in the industry. This is a chance to make a personal connection and show why you’re a great fit for roles in this sector.

3. Highlight your achievements and key skills

Fill out the experience section with detailed examples of your work, emphasising specific achievements. Where possible, include quantifiable results, such as increasing crop yield, reducing waste, or implementing new technologies. Adding these details can help recruiters understand the impact you’ve had in previous roles and what you could bring to their team.

4. Showcase relevant certifications and projects

If you have any certifications, coursework, or projects related to horticulture, sustainability, or digitalisation, be sure to include them. Adding these to your profile shows your commitment to learning and staying up-to-date with industry trends, which is very attractive to employers.

5. Engage with the industry

Join LinkedIn groups related to horticulture and F&V, share relevant content, and comment on posts by industry leaders. Engaging with others in the sector shows that you’re active and knowledgeable, which is appealing to recruiters and hiring managers. Plus, it’s a great way to expand your network!

By taking these steps, you’re not only making it easier for recruiters to find you but also creating a strong, professional impression that demonstrates your expertise and passion for the horticulture and Fruit & Vegetables industry.

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